Designers were tasked with creating a unique packaging solution for a specific type of brand. At random selection, each designer was given a specific category of branding; my assigned opportunity was to design packaging for organic dog treats.
After extensive market research, I developed the brand KIP&CO, an organic dog supplement company aimed at giving dogs an opportunity to live a healthier lifestyle through a daily sachet of curated supplements. Customers can subscribe through the website and take a short quiz that will curate the ideal variety of four specific supplements for their dog. After ordering, the customer receives the supplements in the mail directly to their doorstep. KIP&CO reaches their audience through social media and banner ads that lead directly to the website which further explains the brand and its unique supplements.
2022 Local Silver – Integrated Brand Identity Campaign
American Advertising Federation, Greenville, SC
Roles
Brand Identity
Brand Collateral
Concept Development
Copywriting
Package Design
Touchpoint Design
Website Design
Tools
Figma
Photoshop
Illustrator
InDesign
