hi! I'm shelby parker odom,

Thank you for taking a
moment to get to know me!

About me

I am a graphic designer, born and raised in High Point, North Carolina but have fallen in love with South Carolina! I discovered my passion for design a few years ago and decided to pursue a career in developing our visual world through Anderson University's School of the Arts. I was gifted with an eye for color and shapes, and I desire to use that towards advancing the culture of design.

As a young designer, I am eager to learn and grow as an artist through the help of others. Graphic design is not an individual pursuit but working together to achieve the best possible solution to a problem. Throughout my design process, I strive for it to resemble a knowledge of my client and their audience, as well as, the needs of a particular design. While a design is the outcome of a project, it all begins with concepting. Word maps and lists and more words are how I develop out my ideas. After I have a solid concept formatted into one sentence the design begins. I desire for my work to be well designed and functional. I strive to create designs that are impactful and purposeful to its audience.

past work experience

I have been blessed to work
in multiple different work environments and dabble
in different designs.

TTI Torque Creative
2023 to PRESENT

Digital Designer

I collaborate closely with my manager to develop a range of marketing assets for HART, including website elements, email designs, and various ad formats (meta, hyphen, DSS, and DSP). Throughout this process, I ensure all assets adhere to the newly established brand standards, creating a cohesive brand experience across all channels.

TTI Torque Creative
2021 to 2023

Graphic Designer

I work along side a team of designers to build packages, edit designs, adhere to brand guidelines, and develop icons for the HART brand.

Anderson University Ivy Leaves
2022

Senior Website Designer

I worked along side my junior designer to find ways to enhance the rolling website that exists. We collaborated with the social media, print, and promotional design teams to make a cohesive design.

Anderson University Creative Services
2021

Graphic Designer

Manages and completes design jobs for all university departments while keeping corresponding files organized. Communicates with Print Assistants to successfully produce and deliver finalized jobs. Design work includes admissions brochures, event and informational posters, committee and event agendas, logo design, and updating past materials to new branding.

Community Bible Church
2020

Assistant Graphic Designer

I worked with the staff graphic designer to help create new and fresh designs for daily, weekly and monthly announcements. I also designed a logo for a new organization, as well as, print and digital media for the youth camp.

Freelance
2020 to Present

Graphic Designer

I have worked on various contract work. The most recent work has been a full brand design followed by a website designed from scratch to promote a new business.

The core values that drive my work

Hard work

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Transparency

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Innovation

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organization

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Team work

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Excellence

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Interested in working together? Get in touch today.

I am always excited to take on freelance projects.