Partnering with two other designers, our goal with the creation of Kaliapi was to bridge the gap between then and now by tethering original elements of traditional record players with newly developed Bluetooth technologies. Through this, our company allows everyday people to enjoy music via a streaming service without losing the delicate, unique analog sound and feel of the original record players.
Kaliapi is a name developed and derived from a combination of two inspirations: the Greek muse, Calliope, who was known for her harmonious voice, and the second from Kalos, the Greek word meaning beautiful. With these intentional choices, we see that music in all of its forms is beautiful, and as a team we wanted to convey this beauty through our Kaliapi Player. It is by these decisions that we define our philosophy and build our foundation to pursue the perfect listening experience.
2022 Local Gold – Online/Interactive Website
2022 Judges Choice – Online/Interactive Website
American Advertising Federation, Greenville, SC
ROLES
Brand Identity
Campaign Design
Concept Development
Copywriting
Photo Editing
Website Design
TOOLS
Squarespace
Photoshop
Illustrator