I collaborated with three designers to create a magazine publication developed around the Swiss International Style. With this style, we were provided with eight key designers and required informational text, but it was up to my group to develop a concept and produce a magazine publication.
After extensive research, my team connected Swiss International Style with Pantone’s simplicity in design and display of colors. We developed an original Pantone publication of the new Swiss International Style palette that was designed to launched at the AIGA conference in 2021. The publication contains nine palettes, eight Swiss International Style designers, and an inclusive palette developed for future users of Pantone. We worked together to design a publication consistent with Pantone’s branding, developed a new design that educated designers, and built a desire in the reader to purchase and utilize the new colors.
2021 Local Silver – Magazine Publication
American Advertising Federation, Greenville, SC
Roles
Art Direction
Concept Development
Layout Design
Photo Editing
Typesetting
Tools
Illustrator
InDesign
Photoshop
