HART x UFC

For UFC 300, the world's biggest mixed martial arts event of 2024, HART stepped into the ring as an official sponsor! To capitalize on this exciting opportunity, various departments within HART worked tirelessly to create a comprehensive marketing campaign. This included crafting a dynamic HART campaign video, targeted email blasts, eye-catching digital ads, website banners, and engaging social media content.

To ensure maximum impact, the HART digital team leveraged the official UFC 300 logo alongside the HART logo for a unified brand presence. They also strategically incorporated approved UFC imagery throughout the campaign assets. With a tight deadline of just 5 days to design and gain UFC approval for everything, the HART team rose to the challenge. My team specifically focused on crafting the digital ads, designing banners for the HART homepage, building a dedicated UFC landing page, and creating an email that reached a large audience of subscribers.