This project involved a comprehensive redesign of the HART website, transforming it into a user-friendly and visually appealing platform for direct-to-consumer sales. The user journey was optimized through a strategic navigation overhaul, ensuring effortless browsing and product discovery. Consistency became a key focus, with a complete update to the website's typography and color scheme.
Product presentation received a significant upgrade. Redesigned, vertical product cards offered a more compact layout, showcasing a larger selection (6 products per row compared to the previous 3). Listing pages were revitalized with visual representations of subcategories within each main category, providing users with a clearer pathway to their desired products. Filtering functionality underwent a major improvement, with the introduction of well-defined filters for product type, empowering users to refine their searches with greater precision. Finally, a seamless checkout flow was meticulously developed, a crucial addition for the newly established direct-to-consumer sales model.
Roles
Art Direction
Concept Development
Copywriting
Layout Design
Photo Editing
Website Design
Tools
Figma
Illustrator
Photoshop
Shopify
