In the spirit of giving, the 2023 HART Holiday Campaign, "Save Like Scrooge," encouraged a clever approach to gift-giving. This campaign highlighted how purchasing HART tools for others offered a delightful double benefit – a valuable and appreciated gift for the recipient, coupled with significant savings for the generous gift-giver. It turned the traditional holiday narrative on its head, showcasing that selflessness and savings could go hand-in-hand during the festive season.
To execute this strategy, a comprehensive digital campaign was developed. A dedicated HART landing page served as the central hub, while a targeted email campaign, consisting of 8-10 messages, delivered strategic gift guides, enticing product promotions, and valuable content directly to consumers. Social media outreach was bolstered through meta and hyphen ads, while display ads strategically placed across relevant websites further amplified the campaign's reach.
Roles
Ad Design
Concept Development
Copywriting
Email Design
Layout Design
Photo Editing
Website Design
Tools
Figma
Google Ad Builder
Photoshop
Simon
